Marketing for med spas and aesthetic practices
Consults booked, not impressions bought.
We build one system that turns local demand into consults your front desk can hold, and we measure it at the calendar rather than the campaign.
What we see
Three failures, always the same three.
Inquiries go cold before anyone answers
Enquiries arrive in the evening and sit until the morning. By the time the practice calls back, the patient has booked with whoever answered first.
Every offer reads the same
Discounted units and seasonal specials teach patients to wait for the next promotion instead of committing to a plan of treatment.
Nobody can say what worked
Spend is reported in impressions and clicks. No one reconciles it against the consults that actually appeared on the calendar.
The system
Four layers, built in order.
Diagnosis
Current consult volume, show rate, and the point where enquiries stall, measured before any creative is written.
Offer
One named offer at a fixed price, explained plainly enough that the front desk can repeat it without a script.
Capture
Pages, forms and follow-up that answer within minutes at any hour, and route straight into the practice calendar.
Reporting
One weekly view: consults booked, consults held, revenue attributed. Impressions are not reported.
Point of view
Four positions we do not move on.
Discounting is not a strategy
A price cut buys one appointment and costs the next four. We hold price and change the offer instead.
Nothing runs that compliance would reject
No unapproved claims, no borrowed before-and-afters, no testimonial a regulator would read twice.
One offer at a time
A practice running four offers is running none. Everything points at a single consult.
If the phone is not answered, marketing is not the problem
We will say so, and we will fix the intake before we spend anything on demand.
The offer
The Consult Engine
A twelve-week build. One offer, one capture path, one number reported weekly. Fixed scope, fixed fee, no retainer for the first term.
1 Diagnosis and intake audit
2 One named offer, priced and written
3 Landing page and follow-up sequence
4 Weekly consult reporting
Start with the diagnosis.
A ninety-minute review of your intake, your current spend and your consult numbers. You keep the findings either way.